Wix eCommerce Website Builder – Customizing Your Storefront

Wix eCommerce Website Builder – Customizing Your Storefront

You might want to take a look at this awesome video Wix has put together for their Wix Editor before we delve deeper.

Well if you decide to go with a template there is a chance you will need to make near to zero customizations, maybe tweak the colors to appeal to your brand.

However, let’s have a look on a simple layout your skill if you do not desire to use a template that is premade.

For the given example we will make use of the One Page Layout and add Wix Store to it.

After adding Wix store through the Apps menu your eCommerce store will most look that is likely that.

Assuming you determine to build it from “scratch”.

Now to your most important factor of Wix.

The drag and drop editor plus the ability to dynamically change components of your design by simply clicking on the element on the template.

Regarding the side that is left most of your “Action Bar” which you are able to add and customize certain areas of your store.

The element that is first of Action Bar

Enables you to edit the aspects that are following

  • Your site menu
  • Members Page
  • Store Pages

Since we have been discussing the best eCommerce website builders we are going to only focus from the eCommerce region of the editor.

In this case, in the event that you click on Store Pages you'll be able to customize your; Product Page, Cart Page and many thanks page.

It’s time to give your store your personal touch after you customize your store pages.

The Second element of the Action Bar

You are selling allows you to pick the pitch-perfect background that will resonate with the products.

It’s important to pick the background that is right your eCommerce store and website as a whole.

Since it will reflect your brand!

Wix offers you a range that is huge of images for you yourself to pick from in addition to videos.

Which will make your store look elegant and professional!

Therefore trustworthy to potential customers.

The third component of the Action Bar gives you:

To add a tone of design features to your store and ensure it is exactly as you would like!

As you can see through the add section you can add various design aspects.

Additionally, you can include other website elements like a blog for instance.

Although you will be able to add the following eCommerce store functionalities if you hover over the store category:

  • Grid Product Gallery
  • Slider Product Gallery
  • Product Widget(Which allows you to definitely feature a certain product or products at the top or below the gallery)
  • Add A Shopping Cart Software
  • Incorporate Add to Cart buttons
  • Other additional applications (Live Chat, Forms, etc.)

Each aspect you insert in your store you can freely move it on the template and exactly add it as you love!

Thus rendering it a fantastic option if you'd like to build an eCommerce store exactly as you have got it at heart.

The fourth section of the Action Bar

Could be the Wix App Market.

Where you can find additional eCommerce solutions to integrate in your eShop to supercharge it even more!

My goal is to miss the next two elements since they are kinda irrelevant to eCommerce.

The fifth element is your upload manager where you are able to manage your uploads in addition to sixth will there be because I became dumb enough to add a blog section as well. ??

The Sixth and most Important Element

Could be the command center of the eCommerce store from here you are able to:

  • Manage your orders, add products and much more
  • Store Pages
  • Adding Store Elements

Basically, with this tab alone you can manage most of the aspects we mentioned when you look at the sections that are previous.

You may ask why i did son’t show this through the begging and stay finished with Wix.

Because, i needed to show you a overview that is full of Wix Editor as well, to have a better understanding of just how to expand it a lot more!

And therefore concludes the breakdown of the editor, although you will need certainly to spend more than a few hours in order to become familiar with it.

Wix eCommerce Website Builder Advantages

The Wix Editor has a lot of advantages that are creative!

Let’s get rolling.

The Editor:

The edits you create on the storefront directly reflect the overall design of your storefront, therefore you may never be at night when it comes to making the right edits!

It’s ideal for amateurs that want to start out selling in a matter of minutes by using Wix ADI to construct their store.

Wix wants one to build a brand and that’s why nearly all of its features are targeted on designing the eCommerce store that is perfect.

Nobody can argue that Wix has some of the most appealing designs and templates available that is an important advantage if you should be to locate a specialist glance at a low cost.

Outside the editor:

Multilingual support is a huge aspect in contrast with other eCommerce website builders.

That allows one to translate your entire website into a language that is different reach a lot more people.

And more people means extra sales!

Wix eCommerce Website Builder Cons

Almost all of the major cons of Wix eCommerce website builder are in reality away from builder.

For example, limited marketing automation features and integrations ensure it is a less appealing option for a practiced eCommerce professional.

5. X-Cart – An under-one-umbrella eCommerce solution provider

X-Cart eCommerce Builder Overview

X-Cart could be the oldest PHP eCommerce solution provider out there – its history begins back in 2001, during the very origins of online sales (when eCommerce as a phenomenon just started initially to evolve).

However, this platform can’t be called outdated or old, we’ve checked it out. On the other hand, it’s fast and progressive and has now every tool & feature that a modern store that is online need.

X-Cart is actually a fantastic mixture of contrasts: it’s complex yet resource efficient, it is customizable and upgradeable yet stable, it’s easy-to-maintain yet gives an admin full control.

What distinguishes X-Cart among other eCommerce solutions is the fact that it comes down with all the range that is full of right from its developers.

They will have in-house support that is technical 24/7, btw), developers and designers, provide their particular hosting, and SEO audit and optimization.

This solution suits small, medium, and enterprise-level corporations and that can fulfill the needs of retail, B2B, international and multi-channel sales, marketplaces and sites that are wordPress-based.

X-Cart eCommerce Website Builder – Themes

In the X-Cart built-in App Store, it is possible to choose among over 80 free and paid themes – all gorgeous and 100% responsive, this means your store will look and work equally good on any device, be it desktop, tablet or smaller device that is mobile.

Individuals who have certain technical skills may even develop their own website theme as X-Cart is an websitesetuper review code platform that is open.

Every graphic template was made with customer needs and preferences in mind.

What’s more, all of the themes are lightweight, which leaves extra resources for more people to your website. More visitors + attractive interface = higher conversion rates.

X-Cart’s eCommerce layouts are organized by industry (Apparel, Fashion, Autoparts, Books, Furniture, Military, etc.), which simplifies the entire process of choosing your chosen.

After you select the theme that suits your online business needs, you could leave it as it is, which will be great, or customize it, which can make your store much more buyer-friendly.

X-Cart eCommerce Website Builder – Customizing Your Storefront

Okay, now you can start customizing it to mirror your brand’s uniqueness that you’ve found your theme of choice. X-Cart offers a template that is handy layout editor when you look at the webmaster mode.

You can easily drag and drop layout blocks or edit texts directly on the storefront along with switch layouts and add or remove blocks there.

Additionally, you are able to develop a template that is new scratch or edit any ready theme files within the admin backend but that may require certain coding skills.

X-Cart also provides on-demand design creation services, either based on a template that you chose or completely from scratch. Given that X-Cart’s open-source, it is possible to just draw exacltly what the site should seem like and X-Cart designers will code it.

X-Cart’s Pros

X-Cart gives the admin control over the website that is whole the admin backend is where you handle your store. It’s choke-full of numerous tools for administration, yet the interface is intuitive, so overall, it’s user friendly.

As a successful internet business owner, one of your main priorities must certanly be your customers’ comfort visiting your site and purchasing away from you. To do this, X-Cart offers an interface that is intuitive simple and easy clean-looking storefront and a variety of checkout options, languages, currencies, etc.


Being an open-source software, X-Cart is highly customizable. Also, the functionality that is basic be extended with 1000+ plug-ins within the built-in App Store – just like you install games and apps on your Android or iOS device.

Cost of ownership:

X-Cart’s enterprise-level package seems fairly cheaper than most solutions that are alike given that you simply pay money for the application once vs. one per year, which other companies, like Shopify or BigCommerce, offer.

The advantage that is big zero transaction fees. You won’t need to share your earnings – profit!

X-Cart’s Cons

In terms of usability and cost of Enterprise plan, X-Cart is a rather choosable solution.

Its pricing starts through the Free edition and ends with $5,995 for lifelong license. Mind you, it is not the cost that is total you’ll still need to host it somewhere.

Hosting may additionally run you quite a doubloons that are few. X-Cart is a complex piece of software and a lot of won’t that is likely properly on cheap shared enviroment.

However, X-Cart offers their own hosting service starting from $30 per month. The thing that is good, because of its price you receive round-the-clock support, fully-managed VPS hosting plus the servers trimmed especially for X-Cart. And that means you shall just like the speed of one's site.

The option that is free fully functional and contains all the necessary features, i.e. it’s not a demo, you can easily totally sell your products with it. However, its functionality is somewhat limited, particularly in terms of marketing and SEO tools.

Although X-Cart is open-source and customizable, you will require certain coding skills to tweak its functionality. Design – not really much with the webmaster mode.

So in conclusion, X-Cart’s cons are:

  • Limited features into the Free edition.
  • The need to find a good hosting or opt-in for his or her services.
  • Significance of programming skills if you'd like to add custom functionality.